Freeing women from the spell of ochobo! ^^
In Japan, a lot of women avoid to eat big hamburgers since it’s considered to be bad manner or plain ugly. (Small mouths equals beauty and it’s hard to cover you mouth at the same time as you’re taking a big bite).
Well, who feel sexy when s/he’s taking a giant chew of a juicy burger… but gladly it’s not a big deal in Sweden anyway.
“Freshness Burger”, a hamburger chain in Japan has found the solution though and designed a burger wrapper that covers the diner’s face and printed with an “ochobo” mouth. It’s called “Liberation wrapper”.
It turned out to be very successful and the sales of the Classic Burger to women increased by 213%.
But to be honest, I think it would be better if we just could look and eat whatever we want to without hiding it. BOTH women and men!