DIVERGE with Seremedy (listen)

You can now listen to Seremedy’s very last single DIVERGE  on Spotify!

Seremedy
Seremedy will hold a last live at Arenan Fryshuset, Stockholm, on September 20th. Tickets.

DIVERGE
Music: YOHIO
Lyrics: SEIKE

Lyrics
Blindfolded from the start
A broken fantasy
Tiny pieces scattered
all over the ground

So the sun began to fall
Drifting aimlessly
Thought there was nothing left
But the memories

My dreams, so dark and empty
Feared to wake up to feel the same
But as I opened up my eyes I saw you growing through the past
Undying once more

Sing for all the stars up in the sky
For every tear that fell tonight
Just because it’s dark it doesn’t mean the sun won’t shine
So fight
You’re the dawn of every single night
This reflection in your eyes
Holding on to all the lights
Inside you’re burning bright
Through you we’ll live forever
The diverge won’t be the end

Standing close but yet so far
I know I must let go
And leave those pieces scattered
all over the ground

I never realized before
The birth of something new
as tears begins to dry
I’m ready to say good bye

Never forget where you come from
That fire leads you way up high
But as I opened up my eyes I saw you growing through the past
Undying once more

Sing for all the stars up in the sky
For every tear that fell tonight
Just because it’s dark it doesn’t mean the sun won’t shine
So fight
You’re the dawn of every single night
This reflection in your eyes
Holding on to all the lights
Inside you’re burning bright
Through you we’ll live forever
The diverge won’t be the end

What makes a band visit YOUR country? Why do some bands exclude USA in their world tours? Does it matter when you buy your ticket? (Interview with Jessica Öjermalm, founder of Nyanko Scandal Factory)

What makes a band visit YOUR country?

Why do some bands exclude USA in their world tours?

Does it matter when you buy your ticket?

Apparently yes, it can affect a whole tour AND future events! O_o

You might find the answers in this interview with Jessica Öjermalm. She books and promotes Japanese artists in Europe and is founder of the avocation agency Nyanko Scandal Factory. In this interview she gives us her story of what a promoter does, funny moments between the shows and what is important to know for us who want to prevent the jrock and visual kei scene in Europe from vanishing.

Feel welcome to share!
I think this might be of great interest for all fans out there so please feel free to copy and share this interview (and please send me a note at the same time. :-))

Interview with Jessica Öjermalm

Jessica Öjermalm | Nyanko Scandal Factory

Jessica Öjermalm

You work as a booker and promoter and run the company Nyanko Scandal Factory. Can you explain what you are actually doing?
Jessica: I’m spreading knowledge about less known Japanese bands, helping events to book Japanese artists and just recently started to manage artists as helping them to gain a fan base in Europe. I’m also open to hold lectures about Visual kei music to anyone who wants me to come to their event.

Can you mention any artists or bands that you have been working with?
Jessica: We have since 2011 worked with Japanese artists like HITT, PLUNKLOCK, ACE, lix, Keisho Ohno and tezya. But I have also booked some Swedish acts like Overworld and Yohios old band Seremedy. I support Swedish visual kei/alternative rock.

How did it all start?
Jessica: The idea that I could start to bring Japanese music by myself to Sweden started in late 2009. I was between high school and university. I didn’t know what to set my heart on, I had this anxiety for a long time. I was already interested in the visual kei genre since a while back but just thought about it as a pass time activity. And then it suddenly hit me that I really wanted to experience more of everything regarding Japanese music… only going to concerts wasn’t enough for me.

I was also worried the scene in Sweden was going to disappear if Japanese artists completely stopped to come here. I didn’t have any special experience at all when I decided to begin, I just had made up my mind to try my best. So I began to communicate with Ramen Events in April 2010 and booked HITT for a Japanese convention in Sweden 2011, after that I created Nyanko Scandal Factory.

Do the artist/band itself decide where to go? Fans often wonder why bands tend to perform in certain countries but never show up in others. What do you think is the reason behind this?
Jessica: No, it almost never happens that the band decide this for themselves! It’s the international tour managers that decide and they are basing their decisions on many different things, like amount of fans, easy accessible venues, competition from other events during same period of time and so on.

Jessica and HITT

Jessica and HITT

I often get questions concerning USA. What do you think is the reason why some bands, like the GazettE, do not perform in the states?
Jessica: I think the US has different rules than Europe, making it harder for the bands to make it financially. Also since USA is so big, I think tour managers are having problem with localizing the cities that would make the concerts successful. It would need many people involved in the arrangement and superb communication over state borders.

What are your focus projects right now?
Jessica: My focus right now is 110% on the first EU tour with I-ai- (I-アイ-) in January 2014! After that, let’s see what happens.

I-アイ- TourBanner

2014 awaits a Europe Tour with I-アイ-

How did you come in contact with I –ai-?
Jessica: I actually found them on Facebook while I was visiting Tokyo in December 2012. I got really curious and saw that they had a live only 2 days away so I decided to go to it even though that day I was already scheduled for other meetings and only had a few hours to spare! After the concert I engaged them in some conversation.

What made you want to promote them?
Jessica: When something feels right I often go with that feeling and I think they have great potential to reach people all over the world. Their kind of music is different so I really wanted to put as much energy as possible to help them out since the competition between any kind of Visual kei band in Japan is very hard. So many bands just never get seen and that’s such a waste of talent.

Tell us some about the I –ai- tour.
Jessica: It’s the first tour for both I-ai- and Nyanko Scandal Factory in Europe, of course we will do our best to make it the best tour ever! It’s a risky project, many people don’t know I-ai- and it’s not a “google friendly” name. Even so, I hope as many people as possible comes to meet them! They will release their second album just in time for the tour.

Jessica, lix and Seike (ex. Seremedy, now Kerbera)

Jessica, lix and Seike (ex. Seremedy, now Kerbera)

Do you spend any time with the bands/artists before or after the concerts? In that case, what do you do?
Jessica: Yes I do, well before the concerts there is very much preparations, planning and transportation… but after, if it’s not too late in the evening and if we don’t have anything scheduled for the next day we usually go out for some food and drinks. Sometimes, if we have time, we try to do some sightseeing.

Does it cost a lot to book artists and arrange concerts? What are the costs and how do you make it all go round.
Jessica: It depends on which artist you book of course but yes it cost a lot since Nyanko Scandal Factory are still small! As promoter of an event you usually pay venue, transport, accommodation, food and fee to the band, all this has to be covered by the income of the ticket sale.

That’s the reason why we so often collaborate with others to make it work.

Jessica and tezya

Jessica and tezya

Nyanko Scandal Factory has something called “Focus Artists”. What is this and who are they?
Jessica: Focus Artists, is artists that we want to support a little extra, a contact for the future but not necessarily scheduled for a concert or tour with us. I-ai- started out as one of our Focus Artist’s.

As for now our Focus Artist’s is DALATH, ray & the Swedish band Kerbera with former Seremedy vocalist Seike. But we are looking for more!

Can you tell us any funny backstage moments that the fans don’t know about?
Jessica: Hmm… there are moments that are funny to me but I really can’t tell people this in regard to the artists. Backstage is private area, what happens there is private even if it’s just ordinary things. But I know fans speculate a lot what’s going on there.

If you could pick any artist/band of your wildest dreams, who would you like to work with?
Jessica: It’s dangerous to work with bands you are a fan of… but I would like to work with… SUGIZO or Kanzaki (former vocalist of visual kei band RIBBON). Kanzaki is solo artist now but I didn’t get any news about his activities in a while, sadly he had to stop almost all of his activities due to serious health issues.

Jessica and PLUNKLOCK

Jessica and PLUNKLOCK

What is your funniest memory?
Jessica: That’s a really hard question… I have many happy memories… but maybe they are not the same as funny ones? Also again, I have to be careful with the integrity of the artists. It’s impossible to choose a funniest one… But a fun one was when I was in Paris to visit a HITT show, we spent all day in the venue and it was very dark when we finished. In the car on the way to a friend’s place HITT asked me if it was my first trip to Paris… It was… and then he suddenly realize that we did not do any sightseeing, so he tries to show me something trough the car window and points out in the dark… but there is nothing special really and it just becomes like “Look…. a house”. Luckily I didn’t go to Paris for sightseeing.

How can fans help Nyanko Scandal Factory to keep bringing Japanese bands to Europe?
Jessica: DON’T WAIT UNTIL THE LAST MINUTE TO BUY A TICKET! This matter is very serious for not only Nyanko Scandal Factory! Many people do this, and it’s very dangerous… many bookers decide on the presales tickets if they should go ahead with the concert or not.

Also, fans can never spread the info of a concert or band too much! Commercial and PR is very difficult and without fans spreading… there would not be possible to keep this going. Fans need to take responsibility in this if they want this scene to stay.

Nyanko Scandal Factory has worked with A / ACE (エース)

Nyanko Scandal Factory has worked with A / ACE (エース)

What more will happen during 2014?
Jessica: There are always plans. I hope to bring something during spring 2014.

A great THANKS to Jessica who took her time to answer my questions. Please support Nyanko Scandal Factory and other organizations out there that keep jrock and visual kei alive!

Links

Nyanko Scandal Factory Official Webpage
Nyanko Scandal Factory Official Facebook
Nyanko Scandal Factory Open Group On Facebook
Nyanko Scandal Factory Official Instagram (nyanko_sf)
Nyanko Scandal Factory Official Twitter (@NyankoSF)

Nyanko Scandal Factory


 

I -アイ- Europe tour

16/1 2014 : France | Roubaix, Bar Live 301, TICKETS
17/1 2014 : Netherlands | Den Haag, 330live, INFORMATION and TICKETS
18/1 2014 : Germany | Cologne, MTCTICKETS
19/1 2014 : Belgium | Bruxelles, LR6TICKETS
23/1 2014 : Luxembourg | Rock BoxTICKETS
24/1 2014 : France | Paris | Abracadabar - FREE EVENT! Obligatoric drink only (2 euros)
25/1 2014 : Sweden | Stockholm, Lakeside TICKETS

Why doesn’t Yohio mention the people who helped him?

I was asked to translate this article that was published on Aftonbladet (one of Sweden biggest evening news papers) two days ago and thought I could publish the translation here as well, even though it feels a little bit “awkward”.

I’m not on “anybody’s” side and don’t want to question Seike’s and Yohio’s current relation – that’s their own business. And please remember that evening news papers LOVE “good” stories and often exaggerate and makes things sounds worse than they really are. Anyway, this is what the article said (that you can read in Swedish here):

Yohio gets attacked by an ex-colleague

”I get the feeling that he seriously believe that he’s accomplished everything by himself.”

They had their breakthrough with Seremedy together.
But now do Yohio get critique from Seike, his ex-colleage.
- Sometimes I get the feeling that he seriously believe that he’s accomplished everything by himself, Seike writes on his blog.

”Musical differences”
That was the explanation behind Seremedy’s choice to disband in April this year.
After the break up has Seike, Yohio’s ex-colleage, written a blog post in which he blames Yohio for taking all credit for Seremedy’s success.
– To claim that our opportunities in Japan were thanks to him is simply inaccurate, he writes.

Seremedy

Seremedy

YOHIO

YOHIO

“Did everything together”
According to Seike, Yohio is ”very good” at not mentioning those people who has helped him to reach success in Japan.
– But he has on the other hand rarely shown officially any gratefulness for anything that Seremedy did for him, like creating his entire style. I made all the makeup, I introduced the dressmaker that still makes clothes they wear and Jenziih did – and still do – his hair. We would never have got any attention as a visual band without our style. Ray and Jenziih started the band. If it wasn’t for them it would never have existed, he writes and continues:
– We did everything together and other members made it possible, which I think is very important to emphasize – but apparantly not to him.

”Very sad”
He ends his post by establishing that Yohio has got a wrong idea of the story behind the band’s success.
– Much focus on himself instead of including the whole scene and all of us who works actively with it every day. Sometimes I get the feeling that he seriously believe that he’s accomplished everything by himself. It’s very sad.
Nöjesbladet (part of big evening newspaper in Sweden) has tried to contact Seike.
Yohio’s manager and father Tommy Rehn says that they don’t want to comment the blog post.

Translation of Seike’s blog post on Emocore:

Selfishness

I got a question on Ask.fm that actually made me upset.

“Yohio said in an interview that you got your chance in Japan thanks to him who wrote a mail and booked concerts for you there.”

My answer:
Yes, he definitely did, with help by a Japanese friend of ours named Tsubasa who worked really hard for us for a long time. I went to Tokyo a couple of months before the tour and visited some of the live-houses we were going to play at and also tried to book even more concerts while I was there, and promoted us. Before that we were published in one of Japan’s most well-known visual kei magazines, Cure, thanks to my friend KENZI who helped us with marketing during the booking.
To claim that our opportunities in Japan were thanks to him is simply inaccurate.
Yohio is very good at not mentioning that his initial Japanese contacts was introduced via my friends that I had known for many years before I introduced them to him. But he has on the other hand rarely shown officially any gratefulness for anything that Seremedy did for him, like creating his entire style. I made all the makeup, I introduced the dressmaker that still makes clothes they wear and Jenziih did – and still do – his hair. We would never have got any attention as a visual band without our style. Ray and Jenziih started the band. If it wasn’t for them it would never have existed.
We did everything together and other members made it possible, which I think is very important to emphasize – but apparently not to him.
Much focus on himself instead of including the whole scene and all of us who works actively with it every day. Sometimes I get the feeling that he seriously believe that he’s accomplished everything by himself. It’s very sad.

Seike's blog

Seike’s blog

Seremedy

Yohio

Fan action for Seremedy

There’s a fan action for Seremedy going on so if you’re a fan – this might interest you.
You find the event here: R.I.P Seremedy. <3

Translated into English:

“Spread this to all MADlings and Seremedy fans!
To honor Seremedy; take a photo of posters, albums, shirts or other things related to Seremedy and put it on instagram or Twitter and H-tag: #ripseremedy

You can also just upload a picture of your hand on which you’ve written “Seremedy”!

We do this to show that we are and always will be MADlings, even now when Seremedy has disbanded.

We would be thankful if you participated and spread this message. Please, mail the pictures to ripseremedy@hotmail.com
When we’ve got enough pictures this Sunday, it will become a little music video. :-)”

Seremedy

Seremedy

Seremedy has disbanded!

Seremedy has disbanded! Surprise or not? (I’m thinking of YOHIO’s success with his solo career.)

This is what they say:

Due to musical differencies, Seremedy has decided to disband.
The band claims that there is no trouble outside the band sphere, and that they are still good friends in private life.
Seremedy would like to thank all of their fans for the fun time that has been.
– Ninetone Records

I wish them all good luck with their upcoming projects!

Seremedy

Seremedy

YOHIO got an ultimatum (translated interview)

Note from me: This is for foreign fans who might not so easily get their hands on translated material about YOHIO. If you are a non-Swedish YOHIO-fan and want a certain article or video translated, just send it to me and I’ll see what I can do.

This interview was published in TTSpektra February 1st.

(Observe that the translation might not be exact, word for word. I translate according to how I think it would be expressed in English from start.)

YOHIO

YOHIO


YOHIO got an ultimatum

He wanted to compose his own song, but got a typical pop song by the record company. YOHIO, only 17 years old, has already become known in public with his glamorous pop metal, inspired by the Japanese genre visual kei. When the contributions of the competition’s first part were broadcasted, YOHIO’s “Heartbreak Hotel” aroused certain attention since its sound was so different from his earlier work.

YOHIO and his band Seremedy writes their own songs, but in the Song Contest, YOHIO performs with a song that he has created with four experienced pop-hit composers*. It’s not a dream scenario for YOHIO. Most of all, he wanted to compose his own song.

TTSpektra: Why weren’t you allowed to write your own song?

- That’s how it works when you haven’t become famous yet. You get a bigger chance to become one of the competitors if you’re willing to cooperate.

TTSpektra: Was it a request from the record company?

- It was like; either we go on with this or not at all. And I thought: let’s go.

* My note: It’s hard to translate this, but it concerns a group of composers that compose songs with a suitable sound for the Eurovision song contest; catchy and simple.


Seremedy on Facebook
Seremedy at Universal
Yohio Seremedy on Facebook
YOHIO Offical on Facebook

“They call us weird queers” – YOHIO in Seremedy (translated interview)

Most people nowadays knows YOHIO as a solo artist. But he’s also guitarist in the Swedish visual kei band “Seremedy”. Here follows a translation of a very old interview with the band that was published April 4th 2011 in the Swedish magazine Aftonbladet. You can read the original here.

Even though YOHIO makes a solo carrier, Seremedy is still active as a band.

Observe that the translation might not be exact, word for word. I translate according to how I think it would be expressed in English originally.


“They call us weird queers”

- I really don’t care about what people think and no one else in the band do so it either, says Yohio.

Seremedy

Seremedy

This is Seremedy: From the left: Bass: Jenziih Guitar: Ray Vocals: Seike Drums: Linder Guitar: Yohio

Yohio is 15 years old, dresses up like a Japanese doll – and have recently got a record contract.
The metal-band Seremedy from Sundsvall enters a stage that has been closed since Bowie’s Ziggy Stardust got retired.
– They call us weird queers, says Yohio.

yohio

Facts:
Name: Yohio
Age: 15
Lives in: Sundsvall
Profession: musician
Family: Mother, father and two little sisters.
His father works at the record company Ninetone records.
Topical: Will release the EP “Seasons will change” April 13th. Will go for a tour in Japan April 22nd. Will perform at Sonic rock circus at ”Klubben, Fryshuset” in Stockholm April 9th.

Things starts to move fast for the young band Seremedy. With their eye-catching style and melodic metal, they are ready to make Sweden bat an eyelid. They have just got a record contract and their first EP “Seasons will change” will be released in the middle of April. Now awaits a tour in Japan – if not the circumstances concerning the nuclear reactors get worse.
– I’m so happy, my dream has come true so soon. It so many things going on right now and it’s very stressful, but it’s a positive stress, says Yohio, the guitarist in the band.

Doesn’t have time for school
Yohio is only 15 years old, but an acknowledged guitar-talent and composer in the band. At the moment, he has taken a break from school so he can focus on the music.
– I don’t have time for school right now, the band is more important. The teachers are a bit grumpy at me, but I only go there when it’s time for national tests, he says.

The music that Seremedy has created so far is described as ”metal-pop’ish” by Yohio. But he’s very concerned to explain that they won’t get stuck in a certain category.
– We want to mix our music. We can deliver a death-song as well as a pop-song, he says.
The special style with the makeup, the hair and the clothes are inspired by the alternative Japanese rock-scene and is an equally important part of the band as their music.
– We call it visual rock. We don’t want to enter the stage in t-shirt, loose hair and just stand there headbanging, it’s not our thing. We want to deliver a whole package, more than just music. It’s supposed to be interesting to watch us, says Yohio.

Performing in Russia
Even though Seremedy only has existed for a year, they have already done several gigs in Sweden and got time to perform in Russia. They have already gained a loyal group of fans.
– It’s because of how we look and the fact that we promote ourselves quite intensively, a mix of our music and our style. The fact that Seike and Jenzii already were famous on the webpage Emocore.se before they joined the band has been beneficial as well.
They have fans all over the world and Yohio gets a lot of fanmails – and it doesn’t concern him that boys write as often as girls do. Yohio describes the major part of their fanbase as alternative people in ages between 13 to 17.
– The people who likes us, also likes Tokio Hotel. I guess Tokio Hotel does their thing and does it successfully, but it’s not my cup of tea, he says.

“Started to wear makeup in 6th grade”
To compare Seremedy and Tokio Hotel is actually easy to do. Both bands are young, are influenced by Japan and challenges the gender-stereotypes, but Yohio doesn’t find the comparison adequate at all.

– You can’t blame those who compare us with them, but in reality we are not so alike. Except that the singer wears some makeup. Our musical sound are not the same at all. They are not as extreme as we are, says Yohio.

It sure must require some balls to enter a stage dressed up in a Japanese dress?

- I have never cared for what other people think. I went in 6th grade when I started to listen to this kind of music. At that time I wore makeup and extreme clothes sometimes. It was not like people accepted me, but I didn’t care a bit. Nowadays I wear more normal clothes. When you work a lot with hair and makeup in the band, it becomes more like a job.

Do you have to watch Anime to like your music?

- Anyone can enjoy our music. But to be able to accept and understand our visual style, there might be a need for some knowledge concerning Japanese culture. People who have no clue about this thinks that we are weird queers.



Seremedy on Facebook
Seremedy at Universal
Yohio Seremedy on Facebook
Seike Seremedy on Facebook
Ray Seremedy on Facebook
Jenziih Seremedy on Facebook
YOHIO Offical on Facebook
SEIKE Official on Facebook

My post: Seremedy release gig @ Fryshuset

Overworld and SEIKE Seremedy

Yesterday, me and my partner in crime (in Nyanko Scandal Factory) went to Klubb44 in Stockholm where I among a lot of people met SEIKE, the singer in Seremedy.

Me and SEIKE seriously posing

Me and SEIKE seriously posing

The main reason we where there was to watch the Overworld‘s gig.

Nikke, Lynx, Endigo, Andie (hardly visible behind the drums) and Kaz.

Nikke, Lynx, Endigo, Andie (hardly visible behind the drums) and Kaz.

Overworld made a great performance as always and I look forward to see them in May again – since they will be our opening act to the Japanese Jrock band PLUNKLOCK that we recently booked for Renstage.

Halo, singer in Plunklock. Photo is taken from their last performance in Sweden.

Halo, singer in Plunklock. Photo is from their last performance in Sweden.

A piece of film before we got squashed by the moshpitters.

Listen to their EP:

http://open.spotify.com/album/08b09o3L9BKZhv4Qhgb4ol

So make sure to show up at Renstage in Huddinge, Sweden, May 11th 2013 to see PLUNKLOCK, Overworld and enjoy a lot of other stuff! ^^